
Collection: Mars award – roots
Award trophies designed and produced for the Mars R&D Chocolate Innovation annual review.
“Growing our reach whilst taking care of our roots”
Overview
In 2010, Mars™️ rewarded excellent service from individuals and companies with a trophy, just like they had done in the previous year.
Whilst working at Kinneir Dufort. I was briefed to design awards around the theme of “Growing our reach whilst taking care of our roots”.
The winning concept shows roots behind and within the corporate MARS logo* whilst (artificial) grass springs from the top to represent growth.
(*The logo has since gone through a rebrand.)
Designed to hold a single pen/pencil in order to become a functional object that winners could proudly display on their desk.
For delivery of the finished work to the client, I sourced a specific type of pencil by Germany manufacturer Staedtler called “Mars Lumograph”, which was a lovely detail to finish the pieces off.
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