Collection: Mars award – roots

Award trophies designed and produced for the Mars R&D Chocolate Innovation annual review.

“Growing our reach whilst taking care of our roots”

Overview

In 2010, Mars™️ rewarded excellent service from individuals and companies with a trophy, just like they had done in the previous year.

Whilst working at Kinneir Dufort. I was briefed to design awards around the theme of “Growing our reach whilst taking care of our roots”.

The winning concept shows roots behind and within the corporate MARS logo* whilst (artificial) grass springs from the top to represent growth.

(*The logo has since gone through a rebrand.)

Designed to hold a single pen/pencil in order to become a functional object that winners could proudly display on their desk.

For delivery of the finished work to the client, I sourced a specific type of pencil by Germany manufacturer Staedtler called “Mars Lumograph”, which was a lovely detail to finish the pieces off.