Kinneir Dufort is a design consultancy in Bristol, UK. Whilst working in-house for them, I lead the design of their own iPhone app.
Our small project team was briefed to communicate Kinneir Dufort’s brand, full range of expertise and diverse range of case studies in a simple, fun and browsable mobile application.
The result comes in the form of a unique ‘card deck’ navigation system & simple two-tier hierarchy:
Browsing level : Friendly illustration/animation style, based on KD ‘minis’ (see below) to encourage playful browsing of about, expertise and case study sections.
Detail level : Serious photography and layout style to reflect and compliment KD’s other marketing materials already defined by the graphics team, re-formatted for a small screen size.
Twitter integration to allow the news feed to be updated remotely.
KD app is available now on the iPhone App Store (link)
I started working at KD after graduating from university in 2008. Historically, their core client base comes from the medical and scientific industries. At the time I joined, their branding consisted of muted colours and hard photography, which reflected the serious, professional work they do. However, there was also a warmth and friendliness inside the company and in the way that KD people conduct their projects with clients. I wanted to express this part of the company visually, so set upon creating ‘minis’ of everyone in the company.
The minis are now used to add a touch of friendly character to the Website, the KD buildings, Christmas cards and of course the KD iPhone app.