Cloud Keyholder (The Originals)

Hidden magnets hold two sets of keys underneath the wall mounted cloud to represent rain.

View and buy the production cloud key holder here

Product Description

Initially, I designed and handmade 150 limited edition clouds as “design originals”. This page is dedicated to that process and story.

Pecha Kucha
In June 2011, at the Bargehouse, London, I presented this project in pecha kucha style (20 slides, 20 seconds each) to an audience at madeinbrunel. You can watch the presentation fullscreen here or on vimeo.


Like many of my designs, the first cloud was a prototype mocked up from paper and card. After proving the principle, the next one was hand-cut and sanded down from model board. Holes for magnets were drilled in the base, magnets inserted, holes filled then sanded down before spray painting. I photographed this one and applied to join the designboom mart during the Stockholm Furniture and Light Fair, Sweden.

Designboom Mart

In December 2010, along with 30 other upcoming designers from across the globe, I was accepted to exhibit with designboom in February the next year.

I re-designed the cloud to manufacture a limited batch of 150 units to exhibit and sell at the mart. The self-produced clouds were cast by hand in solid jesmonite and had a matte, porcelain-like finish.

After receiving much media attention, the clouds quickly sold out. A few lucky people picked one up on etsy. This inspired me to produce a production version.

How many keys?

Each over-molded neodymium magnet held up to 220g of keys or other magnetic items.


Jesmonite (cloud), Stainless Steel (mounting plate), Neodymium magnets, Screws and wall plugs (supplied)

Size & Weight

97mm x 55m x 25mm

Cloud Keyholder (The Originals)