Pop-up a tree shop

My first pop-up shop, in a tree in Harajuku, Tokyo.

Taking my online shop to the physical world.

Background

I’d wanted to have a physical retail space for a long time, but a traditional shop would have been an expensive, time consuming gamble, which is why the pop-up concept appealed. One day whilst walking through cat street in Harajuku, I found a perfect tree at the end of a row of shops which immediately sparked the idea. A couple of days later I’d set up the worlds first 'pop-up a tree shop' with my products daggling from the branches.

Method

I sat in the tree and used a little wooden tray on a pulley to winch money up and products down. I exhibited and sold my cloud keyholder, real boy pins and nessie pins and had a toy fishing rod to do business card exchange.

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