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|Lucky Strike - strikeopanoramic camera - 2008|
|The multi-lens strikeopanoramic is the first camera that enables 360 degree shots of situations, making unique moments in time memorable in a much more complete way. This creates a new digital medium available for sharing on future social networking sites.
With bans on advertising and smoking in public places coming into force worldwide, the Lucky Strike concept product range aims to fulfil the same social and ritualistic needs of the future youth market that the Lucky Strike cigarette brand currently caters for.
The Luckies future contextual team was made up of 5 external members. After collaborating together to produce a thorough brand analysis and report, each designer pursued their own product direction.
As well as the strikeopanoramic, the range consisted of an eye-contact monitor, a 'listening to' external display, a scent sender and a portable jukebox.